Live case
(made while at AL Downtown)
Art Directors: Evelina Lindahl, Gabriel Ardiles
Copywriter: Leo Sjölander
Illustration: Evelina Lindahl
Designer: Evelina Lindahl
Photography: Gabriel Ardiles
Brief: Design a website and a brochure for a building project in Båstad. Marketed to the target audience of young couples and retired couples.
In order to speak to the target audience, we highlighted the perks of living in Båstad. Everything from shops to nature to everyday conveniences. The goal was to have the potential buyers dreaming about grabbing a lunch at Bread on Wine or to go for their after work padel session at Centralen Padel.
The brochure presents the vision for the project as well as paints a picture of what it's like living there. It starts off with selling the neighbourhood through pictures, quotes and a map of locations of interest, and then goes on to focus on the building and technical information. As a sign off and call to action the brochure ends with spreads about the realtors and the company who owns the building project.
The website was designed to be viewed easily on both desktop and mobile and follows a similar narrative structure to the brochure.
